Skip to content
Call Tracking & Attribution

Know exactly which campaign made the phone ring.

Dynamic numbers tie every inbound call back to the exact channel, campaign and keyword that drove it — recorded, transcribed and scored. Stop guessing, cut the spend that never rings, and double down on what actually converts.

4.3/5 from 120+ teams2.1M+ calls attributed

Call Attribution

Last 14 days · all sources

Live
+27%

1,842

Tracked calls

live

100%

Attributed

+11%

64%

Qualified rate

−22%

$18.4

Cost / call

Inbound call volume

peak 11am–1pm
Google Ads · “emergency plumber”4:12Lead
Organic Search · brand2:48Booked
Facebook · retargeting1:05Missed
Where calls come from

A heat-map of when & where the phone rings

See call density by channel and hour at a glance — so you staff the right shifts, schedule ads for peak intent, and never let a hot lead hit voicemail.

Call density by source & hour

Calls per channel · local time

8a
10a
12p
2p
4p
6p
8p
Google Ads
21
37
57
53
42
29
13
Organic
17
30
43
40
35
24
11
Social
7
18
25
33
36
44
30
Direct
12
20
28
24
22
18
14

Peak intent for paid search lands midday — we surface it automatically so your budget and your team show up exactly when buyers do.

Dynamic number insertion

A unique tracking number swaps in per visitor session, so every call already knows the channel, campaign and keyword that drove it.

Visitor fromGoogle Ads
(512) 555-0143

Conversion-based scoring

Auto-tag every call as lead, booking or spam to track true cost-per-qualified-call.

CRM & ad-platform sync

Push calls into your CRM, Google Ads and Meta so platforms bid toward real revenue.

Real-time analytics

Live reporting on volume, sources, peak times and ROI — exportable for the whole team.

Recording, transcription & keyword tagging

Every conversation is captured, searchable and tied to the campaign that earned it — coach reps and surface buying signals from the words people actually use.

100% tagged
The widget

Every call, traced to its true source

Switch channels to see how each one really performs — call volume, qualified rate, cost per call and the exact sources behind the ring. This is the dashboard you'll log into every morning.

Call volume trend

Google Ads
842calls
  • Search · high intent58%
  • Performance Max27%
  • Call-only ads15%

842

Tracked calls

68%

Qualified rate

$16.20

Cost / call

$214K

Attributed rev.

Live call feed

Watch the phone ring in real time

Every inbound call lands in a live, attributed feed — source, keyword, duration and outcome stamped on it the moment it connects. Recordings and transcripts are one click away.

Incoming calls

Live
  • Caller · Austin, TX

    Google Ads·24 hour plumber

    Booked 5:02
  • Caller · Denver, CO

    Organic·leak repair near me

    Lead 3:41
  • Caller · Mesa, AZ

    Facebook·retargeting · spring promo

    Missed 0:48
  • Caller · Tampa, FL

    Google Ads·emergency hvac

    Booked 6:18

Call recording

Google Ads · “24 hour plumber” · 5:02

Booked

Auto-transcript

AI

AgentThanks for calling — how can I help today?

CallerHi, I've got a burst pipe — can someone come out today?

AgentAbsolutely, I can have a tech there within the hour…

The attribution funnel

From every ring to booked revenue

We don't bolt on a number and hope. Each call drops through four tightening stages — captured, sourced, qualified, converted — so nothing leaks and everything is accounted for.

  1. 01

    Capture the call

    Days 1–3

    We audit your campaigns and call flows, then provision the dynamic number pools your traffic needs so every inbound ring is captured at the top of the funnel.

  2. 02

    Trace the source

    Days 3–7

    Dynamic number insertion stamps each call with its channel, campaign and keyword. We wire your CRM, Google Ads and Meta so the trail is unbroken.

  3. 03

    Qualify the lead

    Week 2

    Recordings, transcripts and scoring rules filter the noise — test calls run across every source confirm only real, qualified conversations move down.

  4. 04

    Convert & report

    Ongoing

    Conversions sync back to the ad platforms and a live dashboard turns the narrowed funnel into clear spend, staffing and campaign decisions.

The dashboard

Phone calls, turned into numbers you can act on

This is the view our clients live in — every metric tied back to the source that earned it.

Calls attributed to source

100%

full coverage
100%

Sources identified, none blind

Wasted ad spend

−38%

More leads captured

3.4x

Calls tracked & scored

2.1M+

01

True attribution

Dynamic number insertion ties every call to the exact channel, campaign and keyword — so your reports finally tell the truth, not a guess.

02

Cut wasted spend

Once you see which campaigns actually generate conversations, reallocating budget away from the silent ones pays for the platform many times over.

03

Never miss a lead

Missed, abandoned and after-hours calls are flagged in real time, so no qualified buyer ever slips through to a competitor.

Total transparency. Your numbers, your recordings, your dashboard — exportable any time. No black box, no locked-in data.

By the numbers

The results that make Call Tracking worth it

100%Calls attributed

Attribute every call to the source

Dynamic number insertion ties each call to the exact channel, campaign, keyword and landing page — so your reports finally tell the truth.

-38%Wasted ad spend

Stop wasting ad budget

Once you see which campaigns generate real conversations and which only burn cash, reallocation pays for the platform many times over.

3.4xMore leads captured

Recover missed-call revenue

Missed, abandoned and after-hours calls are flagged in real time so no qualified lead ever slips through unnoticed again.

24/7Call capture

Always-on capture

Tracking numbers, recording and reporting run around the clock — every call is logged, scored and attributed, day or night.

Pricing

Simple, transparent pricing

Clear scope, fixed quotes, no hidden fees. Pick a starting point — we tailor the exact plan to your goals on a free call.

Starter

$99/mo

For single-location businesses that want to prove which ads make the phone ring. Plus per-number and per-minute usage.

  • Dynamic number insertion (1 number pool)
  • Source, campaign & landing-page attribution
  • Call recording & transcripts
  • Real-time analytics dashboard
Most popular

Growth

$249/mo

For multi-channel advertisers scaling spend who need keyword-level attribution and conversion sync. Plus per-number and per-minute usage.

  • Everything in Starter, plus larger number pools
  • Keyword-level Google Ads attribution
  • Conversion-based call scoring
  • CRM, Google Ads & Meta conversion sync
  • Missed & after-hours call alerts

Enterprise

Custom

For agencies and high-volume teams needing custom integrations, retention controls and dedicated support across many sites.

  • Everything in Growth, plus unlimited number pools
  • Custom CRM & data-warehouse integrations
  • Configurable consent & retention compliance
  • Multi-location & white-label reporting
  • Dedicated account manager & SLA

Every plan includes senior specialists, transparent reporting and no long-term lock-in. Need something custom? Talk to us.

Call tracking FAQ

Open a row, read the answer

Straight answers on setup, pricing, recordings and how attribution actually works — laid out like the dashboard you'll be living in.

Ask a specialist
Question5 answers
  • We use dynamic number insertion: each visitor session is shown a unique tracking number, so when they call, the system already knows the channel, campaign, keyword and landing page that brought them — and stamps it onto the call record automatically.

  • Most setups start around $99/month plus per-number and per-minute usage, scaling with your call volume and number pool size. After a free consultation you'll get a transparent, fixed quote covering setup, numbers and reporting — no surprise fees.

  • A standard implementation is live within 5–7 business days: number provisioning and script install in the first few days, then a validation week of test calls before we hand over your dashboard.

  • Yes. Every call is recorded and transcribed, with searchable storage and role-based access. We configure consent prompts and retention settings to keep you compliant with regulations in your region.

  • Absolutely. We push qualified calls into Google Ads and Meta as conversions so the platforms bid toward calls that actually close, and sync every call into your CRM so sales sees full context before they follow up.

Keep exploring

Services that pair well with Call Tracking

Most clients combine a few of these into one coordinated program — more effective together than run apart by separate vendors.

Free tracking audit

Stop guessing which calls are working.

Get a free audit of your call flow and ad sources. We'll show you exactly where calls are leaking, what's really driving the phone to ring, and a clear plan to attribute every one — whether you work with us or not.